Splash Alert: The exterior cleaning industry is blasting to $18.8 billion in 2024 showing the growth of 3.2% over last 5 years. Time to turn that pressure washer into a money printer!
How to get pressure washing jobs? Oh yeah, that’s what we’re after! If you’re a field service business owner, operations manager, or technician, this guide’s made just for you. We’re bringing you the best tips, from advertising and networking to using the power of Field Promax’s pressure washing app to make scheduling and job tracking a breeze. Let’s dive in, pump up your schedule, and get your business booming!

1. Your Digital Game: Because Yellow Pages Are Dead!

Step One: Craft a Solid Website

Your website is like a storefront, but online. When people need pressure washing, they’ll go online, and you want to be the first business they see. With the right approach, you’ll be the go-to for keywords like “pressure washing services” and “professional pressure washing.” Easy peasy!

• Sprinkle in Key Terms: Add keywords like “how to price a pressure washing job” or “pressure washing estimate app” on your homepage, services page, and other key spots. This helps your site rank in search results!
• Answer Questions in Blogs: Answer customer FAQs with blog posts like “What’s included in a pressure washing job?” or “How often should a driveway be pressure washed?” It’s informative and shows you know your stuff!
  • Rock those local search rankings (SEO wizardry!)
  • Add a pressure washing estimate app (instant quotes = happy customers!)
  • Share jaw-dropping before/after shots
  • Let satisfied customers brag about you

Share Your Work on Social Media!

Social media is your free advertising BFF. Facebook, Instagram, TikTok – you name it! Share before-and-after photos, go live while working on a tough project, and show people what a fresh pressure-washed surface can look like. Boom! Potential customers will be wowed. Plus, it’s a great place to ask for testimonials, offer seasonal discounts, or even ask people to share your page for a special discount.
Time to get those phones ringing:

• Share satisfying cleaning videos (people can’t stop watching!)
• Drop knowledge bombs that show you’re the expert
• Show your team in action (faces beat logos!)
• Run ads that don’t look like ads

Show Up in Local Directories

People searching for pressure washing often check local directories first. Make sure you’re on these:

• Thumbtack: Perfect for connecting with clients in your local area.
• Angie’s List & HomeAdvisor: Ideal for reaching residential customers who are ready to hire.
• Google My Business: Claim your Google Business Profile to pop up in local search results when people look for services in your area.

2. Network with Local Businesses

Property managers, real estate agents, and local businesses can become your best allies. Networking builds trust and can lead to long-term work. Here’s how to make the most of these relationships:

• Attend Community Events: Join business expos, trade shows, or networking events where local businesses meet.
  • Hit up local business events (bring those business cards!)
  • Chat with property managers (they love clean buildings!)
• Bundle Services with Other Providers: Partner with landscapers or window cleaners to offer a package deal. Boom! You’re now a one-stop shop for home maintenance.
  • Team up with real estate agents (dirty houses don’t sell!)
  • Partner with landscapers (grass + clean surfaces = happy customers!)
  • Offer package deals that make sense
• Build a Referral Network: Swap referrals with other pros, like property managers and contractors, so they recommend your services, and you can do the same for them.
  • Create maintenance contracts that keep paying

3. Make Customers Part of Your Marketing Team!

Happy customers are your best salespeople. Here are some easy ways to turn satisfied clients into loyal, referring fans:

• Offer Juicy Referral Discounts: Give your clients a discount or freebie if they refer a friend. They’ll love it, and you’ll love the new clients!
• Set Up a Loyalty Program: Offer regular clients perks, like a free driveway cleaning after a certain number of jobs. Keeping loyal customers happy is gold for your business.
• Seasonal Offers they can’t resist: Get creative with limited-time deals, like a springtime bundle that combines driveway and house exterior cleaning. Your customers get a great deal, and you get a busy schedule.

4. Boost Your Reach with Ads that Hit Home

Investing in ads can bring you right to the top when people search for pressure washing services. Here are some tried-and-true approaches:

Google and Facebook Ads
When customers search for “pressure washing services in [your area],” Google Ads get you noticed. It’s pay-per-click, so you only pay when someone clicks! With Facebook Ads, you can target specific people in your local area, like homeowners who just might need a wash.

• Google Ads targeting ready-to-buy customers
• Facebook ads that make phones ring
• Email campaigns people actually read

Turn Your Truck into a Mobile Billboard

Your work vehicle can be an ad on wheels! Add a truck wrap with your logo, contact info, and services so it stands out. Whenever you’re parked, passersby get a taste of what you offer. The more eyes on your truck, the better!

• Eye-catching wrap design (no boring logos!)
• Clear contact info
• Services that solve problems

5. Don’t Underestimate Cold Outreach and Print Ads

Even with all the digital ways to advertise, old-school tactics still work. Here’s how to reach those not as active online:

Cold Calls and Email Outreach
Cold calls and emails work well for commercial clients who need regular pressure washing. Reach out to property managers or retail stores and introduce your services. A quick email or call can be all it takes to land a job.

Flyers and Brochures
Printed materials like flyers and brochures make an impression. Hand them out in neighborhoods or commercial areas where your services are most needed. A well-designed flyer catches attention and stays on people’s minds!

6. Hit Your Peak Seasons with a Plan

Spring and summer are prime time for pressure washing. You’d never ask “how to get pressure washing jobs” Here’s how to stay booked up when demand is high;

• Early Bird Specials: Offer discounts to customers who book their pressure washing early in the season. It fills up your schedule and gives clients a reason to call you first.
• Summer Bundles: Offer a seasonal package that combines services like driveway and deck washing. People love bundled deals, and it’s an easy way to maximize bookings.
  • Package deals that sell themselves
  • Extended hours = extra cash
  • Commercial contracts
  • Maintenance packages
  • Pre-season booking discounts

7. Simplify Operations with Field Promax

Running a pressure washing business gets busy fast. Enter Field Promax, a pressure washing app that keeps everything smooth and easy. Here’s how Field Promax helps you shine:

• Easy-Peasy Scheduling: With drag-and-drop scheduling, you can assign jobs based on location, availability, and team skills. No more messy schedules!
• Quick Invoices and Estimates: Field Promax lets you send estimates and invoices fast, reducing wait times and keeping clients happy.
• Track Jobs with Ease: Clients love staying informed about job status. Field Promax helps you keep everyone in the loop while staying organized.

With Field Promax’s pressure washing app, you’ll be running your business more efficiently, keeping customers happy, and building a solid reputation.

8. Bid on Bigger Commercial Contracts

Commercial contracts can keep your business booming year-round. You’ll often find these opportunities on sites like BidPrime, InstantMarkets, or GovWin. How to price a pressure washing job? Check local market rates and bid competitively but profitably. Even a single contract can keep you busy with steady, high-paying work.

• Research current rates
• Know your costs
• Price competitively
• Stand out from competition

9. Use Email Marketing to Stay in Touch

Emails are a cost-effective way to keep customers engaged. Here’s how to use email to stay top of mind:

• Re-engage Past Customers: Send updates, seasonal discounts, or news on new services to past clients.
• Build a List of New Leads: Add a sign-up option on your website or social media to gather emails.
• Personalize Emails: Tailor your emails to what customers need based on past services. Clients appreciate thoughtful touches that speak to their specific needs.

10. Try-Before-You-Buy” Service and Fun Raffle Ideas

• Try-and-See Trial Service
  Introduce your business to new areas by offering a limited-time “trial service.” Choose a small part of the property- like a front path or entryway- to clean for free or at a reduced rate. It gives clients a sneak peek into your work without commitment. Afterward, send a quick follow-up email or note with a special offer to book the complete service if they’re happy with the results. 
• Monthly Pressure Wash Raffle
  Host a monthly raffle for a free pressure washing service! Announce it on social media and partner with local businesses to spread the word. Each participant gets a discount code to use on future services, even if they don’t win. It’s a fun, buzz-worthy way to connect with clients and get the community excited about your services.

• Local businesses share your contest (hello, exposure!)
• Social media buzz goes through the roof!
• Share transformation videos of past winners
• Get winners to show off their clean spaces
• Watch the FOMO bring in more entries

Originally Published at – Field Promax (How to Get Pressure Washing Jobs)