Unless you’ve been disappearing in the Himalayas for the last few years, you’ve most likely heard about copywriting, content writing, or content marketing. In this day and age, these three phrases seem to be quite popular in digital marketing, and certainly not by accident. You see, people are becoming more aware of technology by the day, and that also calls for the growing use of online marketplaces and services. Users are increasingly spending their time on the internet solely for buying. However, having a great product or service is not enough to convince the audience anymore. A company needs to meet a whole bundle of other requirements to bear fruit. Having outstanding content is one of these requirements. But let’s not rush ahead of ourselves just yet. First, let’s see if is content the crown jewel.
Content – The Versatile Information Medium
In terms of content marketing, content conveys information about a company, a product, a service, an industry, a team, and so on, all to attract people to the brand. Content can be defined as any textual, graphic, audio, video, or interactive element presented on a digital platform that is designed specifically for the audience or end-user. Content is a fascinating play with words and creative ideas with the ultimate goal of maturing a brand’s voice, making it understandable to the audience, and sending its values. Let’s take it a step further and see what role content writing plays in all of this and developing engaging material.
Content Writing Demystified
We would say that content writing is the foundation of content marketing and come to that, digital marketing efforts too. Combined with other types of content, content writing provides the required context and guidance for your potential audience. Consider it like this: a video can never be meaningful without a well-thought-out script, an improvised talk or voiceover will almost certainly end in some babbling and bumbling, and an otherwise brilliant graphic will be incomprehensible without the proper explanation. In other words, featuring any of the above content types as part of a digital strategy without having them with appropriate copy, is a lot like attempting to start an engine without fuel. You can also use content writing services for writing engaging content.
Nevertheless, if you fill your tank of digital marketing with the fuel of carefully crafted words, your brand can develop a truly unique identity in the online world, broaden its reach, attract new visitors, and ultimately, increase its conversion rate. In the following paragraphs, we would like to guide you through the 4 ways content writing can help with all of this. By looking at them one-by-one, we can get a better understanding of content writing in general and learn why it helps businesses flourish by creating impactful content.
Why is Content Writing Worth the Trouble
Content helps build brand awareness
As a brand, your top priority is getting potential customers to know you. Know you, recognize you, associate you with specific products or services, and set you apart from your competitors. Now, this type of thing takes time, but pushing the right content on your various channels can help you speed it up significantly. Using social channels, newsletters, blogs, and websites to create engaging, well-written, and relevant content about your brand and values will demonstrate to your audience that you are present and in a position to help them. Ultimately, your content will decide whether they can connect to the brand or not. Moreover, you can hire writers to write product descriptions to build up your brand.
Content offers information to your audience
Beyond elevating your brand and trying to connect with your target audience, content writing is the single effective way to provide first-hand information about your products and services. Or even beyond. Allow me to elaborate on this a little with an example.
SodaStream, an established distributor of sparkling water makers, has a pretty cool website. By browsing it, one can find all the information about features, usage, and prices that they might want to learn as a potential buyer. So, the main goal has been achieved, right? Well, not quite, because consumers are still unsure why they should buy products. They have some idea that making their beloved sparkling water at home would be more environmentally friendly than buying it from the store all bottled up in plastic, but that’s about it. SodaStream, however, offers the correct information that may be beneficial to customers in making the right buying decisions.
Content helps Search Engine Optimisation
Many businesses are practically racing to get to the top of a search engine results page. To be fair and square, we mostly talk about Google, the world’s largest search engine, which processes over 1 trillion searches per year. Knowing this, it’s unquestionable that every business has at least a few people in their area who use Google to research their industry. Content writing, as one of the most important on-page ranking factors, plays the primary role in attracting potential customers. Posting engaging, keyword-rich content to one’s website with the right CTA (call-to-action) helps earn qualified organic traffic and encourages readers to convert into leads or customer
Good content generates links from other websites
One of the most important goals for content marketers is to attract links, whether from blogs, news publications, social media, or anything in between. Why, you may ask. Well, in the eyes of Google, achieving links to your website is the same as receiving a vote of confidence. Links are also an important ranking aspect in SEO, which means that the more sites link to your page, the higher its SERP (Search Engine Results Page) ranking will be.
Final Words
If we manage to establish any principles in this article, we hope the first one is that digital marketing cannot exist without content writing. Content makes your brand visible. It ensures that your products and services are widely recognized and understood by the public. It is the foundation of SEO and attracts links from other websites. It is the beating heart of social media popularity. It is at the bottom of bringing conversions and customer retention. This is your second certificate of excellence.
